Director of Marketing & Design

Job title: Director of Marketing & Design

Company: Systato

Job description: Job Description:Systato is seeking a Director of Marketing & Design to lead our branding, positioning, and marketing efforts in the real estate and proptech industry. This role combines design expertise, strategic marketing, and compelling storytelling to elevate Systato’s presence and drive demand. You’ll craft a data-driven narrative around industry trends—technology, workforce, market shifts, and AI adoption—to reinforce Systato’s unique, differentiated service offering and strong value proposition.Key Responsibilities:Brand & Visual Identity: Own and refine Systato’s branding across all marketing touchpoints. Strong design skills are a must—portfolio required.Marketing Strategy & Execution: Develop and implement campaigns that resonate with real estate and proptech audiences, driving engagement and conversion.Email Marketing & Landing Pages: Create high-impact email campaigns and landing pages that convert.Content & Thought Leadership: Direct the content strategy for blogs, social media, case studies, and industry reports.Data-Driven Storytelling: Leverage industry research to craft compelling narratives about technology, workforce shifts, market conditions, and AI adoption.Event & In-Person Marketing: Maximize executive team travel and in-person event opportunities to strengthen brand presence.Sales Enablement: Equip the sales team with high-value collateral, messaging, and case studies to support outreach efforts.What You’ll Have Access To:Industry data to shape powerful marketing narratives.An executive team engaging key industry players nationwide.A results-driven marketing budget to execute strategic campaigns.In-person event opportunities to enhance brand visibility.A dedicated sales team actively engaging prospects.A differentiated, service-based solution that delivers strong value in real estate technology.Who You Are:A strong designer with a proven ability to build compelling branding and marketing assets.Understanding of the Adobe Suite (Photoshop, Illustrator, InDesign, Premiere), Canva, and the ability to identify and adopt new tools surrounding marketing.Experienced in real estate or proptech marketing, with a deep understanding of industry trends and positioning.A strategic thinker who can craft and execute marketing plans that drive results.A storyteller who can turn complex industry data into engaging, value-driven content.Skilled in email marketing, landing pages, case studies, and social media strategy.If you thrive at the intersection of design, strategy, and industry-driven marketing, we want to hear from you.

Expected salary:

Location: Dallas, TX

Job date: Fri, 07 Mar 2025 23:56:34 GMT

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