Specialist, Market Research

Job title: Specialist, Market Research

Company: US Tech Solutions

Job description:

• Required Education: Bachelor’s degree Any field Required Work Experience: 3 years market research and analysis and strategic planning.
• Onsite at The Atrium (Columbia, SC),
• No clearance needed but please hold off on Sponsored candidates Team Name: CDS Capture
• This position will require 40 hours, no overtime, travel, on call weekends or off hours
• Required Technologies: Microsoft Office AI Tools
• Nice To Have: Federal agency procurement databases (GovWin, SAM.gov)
• Day to Day: This person would be our primary market research analyst. They would research our primary procurement markets and synthesize data to create recommendations or inputs to business development activities and decisions. The person would be an active member of a team seeking to pursue and win new business. This person will support our capture work, positioning our company toward the most competitive position for new business.
• Soft Skills: Strong Communication Skills Self-Motivation Multi-tasking Leadership The Team: Our business development/capture team is a small team, all members willing to work together for the success of the team and the business. We are currently working to establish our market approaches, and this is an opportunity for an experience research analyst to help shape the direction we take.

Responsibilities:

• Conducts primary/secondary market research, performs thorough statistical analysis of research data. Provides information in concise/well-written reports to assist in strategic/marketing plan. Manages major marketing/sales projects, makes recommendations on product enhancement/performance, market demographics, new market potential, sales predictions/goals. Prepares/analyses statistical comparisons of industries/companies, makes recommendations to product line.
• 40% Manages major marketing/sales projects. Projects may include promotional campaigns, conferences, and/or strategic planning. Develops/conducts primary market research related to competitors, industry analysis, customer analysis, market trends, portfolio analysis, product development, and other related topics. Builds and maintains strong relationships with external companies and vendors. Responsible for ensuring all activities align within the strategic plan, timeline, and budget.
• 30% Analyses primary and secondary market research data and provides concise, well-written reports to members of management. Examines statistical data to forecast future market trends. Analysse potential new market segments and competitors market demographics.
• 20% Provides primary input to the division’s strategic plan and marketing plan. Makes recommendations on product development/enhancement, distribution channel strategies, and positioning against competitors.
• 10% Analyses customer satisfaction/dissatisfaction with products and processes, which may include pre and post campaign or conference feedback. Leads the marketing and sales team into focused goals and projects and develops annual marketing plan.

Experience:

• 3 years market research and analysis and strategic planning.

Skills:

• Required Skills and Abilities: Strong knowledge of primary and secondary research techniques. Strong knowledge of marketing principles and techniques. Strong project planning and analytical/critical thinking skills. Excellent verbal and written communication skills. Ability to handle confidential or sensitive information with discretion. Demonstrated proficiency in spelling, punctuation, grammar skills.
• Required Software and Other Tools: Microsoft Office. Work Environment: Typical office environment

Education:

• Required Education: Bachelor’s degree Any field

About US Tech Solutions:
US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit .US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity,
national origin, disability, or status as a protected veteran.

Expected salary:

Location: Columbia, SC

Job date: Sun, 09 Mar 2025 04:39:25 GMT

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